"I think it is conceded that I generally do pretty big things as a manager, am audacious in my outlays and risks, give much for little money, and make my shows worthy the support of the moral and refined classes." ~ P.T. Barnum, in a letter to Mark Twain
1. A customer is born every minute. Barnum targeted the world as his marketplace.
3. He gave people more than their money's worth. He wanted his customers to enjoy spending their money on his shows. Customer satisfaction was always #1.
4. He passionately believed in the power of the press. "I am indebted to the press of the United States for almost every dollar which I possess," he once said.
5. He advertised, advertised, advertised with flyers, posters, ads, booklets, and signs.
6. He networked, helping people get results.
7. He was fair to his employees, paid good wages, and shared profits.
8. He was positive, upbeat, and believed everything happened for a good reason. This inner strength helped him rebound from financial and personal losses.
9. He used words to influence.
10. He used words to speak. Public speaking led to more publicity and more business.
Source: Joe Vitale, There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success, 1998
"Advertise, or the sheriff may do it for you." ~ P.T. Barnum