Personality is more than a pattern...Personality is a pulse.

Psychologist Taylor Hartman (1945-) believed our colors—Red, Blue, White, Yellow—reflect the deep motivations that shape how we love, lead, and live. With empathy and clarity, he invited us to see ourselves not as broken, but as beautifully wired for connection and growth.

“You were born with a core motive. It never changes,” he wrote in The Color Code. “It is the driving force behind your personality.”

His model didn’t judge, but illuminated. Reds seek power and purpose. Blues yearn for intimacy and doing what’s right. Whites value peace and independence. Yellows chase fun, joy, and adventure.

Hartman taught that understanding these core colors builds bridges of empathy within ourselves and with others. Together, we can open and grow. “The Color Code is not about boxing you in,” he explained, “it’s about freeing you to be the best version of yourself.”

His joyful, purposeful legacy lives on through his books and teachings, which continue to spark transformation in classrooms, relationships, teams, and hearts. His message is simple: Know your color. Honor the colors around you. Live true to the brilliance of who you are.