Studies have shown that life's passionate colors are more vivid when you give—and receive—hugs. The more heartfelt the embrace, the brighter the colors. Go for the gusto. 🌈

All the experts agree:

"Give hugs generously. Receive them gratefully," advised motivational speaker and writer Marvin Phillips. Hugging releases oxytocin, the “nesting” hormone that eases stress and nurtures the heart.

"A hug is the perfect gift—one size fits all, and nobody minds if you exchange it," added hug enthusiast Ivern Ball.

As pioneering family therapist Virginia Satir once explained: “We need four hugs a day for survival. We need eight hugs a day for maintenance. We need twelve hugs a day for growth.”

Hugs are magical. They express emotion, foster connection, and heal. Extend a 10-second hug to 60 seconds and you create a powerful shift. Just find someone to hug. Give a heartfelt squeeze. Hold on. Then make eye contact and say something kind, like: “You’re so terrific.” Or: “I’m so glad I got to hug you.”

Even John Wayne—the Duke himself—once said: “I am a demonstrative man, a baby picker-upper, a hugger and a kisser—that's my nature.”

If the Duke could do it, we can too…