June 16 ~  If You Can Believe It Cracking Creativity

"If you can believe it, the mind can achieve it." ~ Ronnie Lott

hearts open

Sometimes all it takes is an idea that you believe in and the courage to implement it...

On this date in 1902, Pepsi Cola was official registered with the U.S. Patent Office by Caleb D. Bradham (1866-1934) in New Bern, North Carolina.

While experimenting with combinations of carbonated water, sugar, spices, juices, rare oils, and syrups, the young pharmacist created "Brad's drink," the refreshing new beverage to serve his customers in the back room of his pharmacy at the corner of Middle and Pollock Streets.

With vision and hard work, creation comes. As writer Antoine de Saint-Exupery observed: "A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral."

In 1898, the visionary Bradham formed the Pepsi-Cola Company, named for the beverage's two main ingredients, pepsin and kola nuts. A popular soft drink and chewing gum ingredient, pepsin is a stomach enzyme which aids digestion.

Evolving into an important component of pop culture, in 1941, Pepsi changed its colors to red, white, and blue to support American troops. Diet Pepsi was intoduced in 1964, and the company continued to make important advertising innovations, targeting the younger, post-war generation

Today PepsiCo manufactures, distributes, and markets Pepsi and other drinks and snacks throughout the world. In 2003, the company's net income rose to $1.8 billion or 62 cents per share.

More CREATIVITY Quotations

creativityConceive... and you CAN achieve!