Advertising isn’t a science. It’s persuasion. And persuasion is an art. ~ William Bernbach

~ All creative art is magic, is evocation of the unseen in forms persuasive, enlightening, familiar and surprising. ~ Joseph Conrad

Don't let the doom criers and the cynics persuade you that the best is past. ~ Ronald Reagan

I would rather try to persuade a man to go along, because once I have persuaded him, he will stick. If I scare him, he will stay just as long as he is scared, and then he is gone. ~ Dwight Eisenhower

If you would persuade, you must appeal to interest rather than intellect. ~ Benjamin Franklin

Life happens too fast for you ever to think about it. If you could just persuade people of this, but they insist on amassing information. ~ Kurt Vonnegut

It is impossible to persuade a man who does not disagree, but smiles. ~ Muriel Spark

Laws do not persuade just because they threaten. ~ Lucius Annaeus Seneca

No distance of place or lapse of time can lessen the friendship of those who are thoroughly persuaded of each other's worth. ~ Robert Southey

One of the best ways to persuade others is with your ears – by listening to them. ~ Dean Rusk

People are generally better persuaded by the reasons that they have themselves discovered than by those which have come into the minds of others. ~ Blaise Pascal

Remember that what pulls the strings is the force hidden within; there lies the power to persuade, there the life - there, if one must speak out, the real man. ~ Marcus Aurelius