Favorite Quotations ~  Sales and Marketing, 2 Good to Great

"Drive thy business or it will drive thee." ~ Benjamin Franklin

Benjamin Franklin

Man does not only sell commodities, he sells himself and feels himself to be a commodity. ~ Erich Fromm

Minicars produce miniprofits. ~ Henry Ford

Business has only two functions--marketing and innovation. ~ Peter Drucker

The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it. ~ Sergio Zyman

In the business world, the rearview mirror is always clearer than the windshield. ~ Warren Buffett

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. ~ William Bernbach, IBD, 1/7/05

Publicity, publicity, publicity, it the greatest moral factor and force in our public life. ~ Joseph Pulitzer

Beat your gong and sell your candies. ~ Chinese Proverb

Who borrows to build, builds to sell. ~ Chinese Proverb

Advertising is the greatest art form of the 20th century. ~ Marshall McLuhan

Advertising isn't a science. It's persuasion. And persuation is an art. ~ William Bernbach

You should always have a product that has nothing to do with who you are or what people think about you... so that you never start thinking that your product is you, or your fame or your aura. ~ Andy Warhol

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